Notes from my presentation at Podcamp Perth on October 27th 2007, which is here Blog Fodder : what do I put in ?
1. Look at your blog
- What type of blog is it?
- Tagline
- “About” page
2. Look at your audience
- What audience?
- Sitemeter
- Google analytics
- Google webmaster tools
- Statistics on your hosting service
- What are they searching for when they get to you ?
- Squeaky bras
- Fear of beetroot
- What time is the Australian Idol replay ?
- Geek t-shirts Perth
Where are they coming from? Domain? Location?
- Who do you want in your audience?
3. Who are you?
- What do you want to write about?
- Would you read your own blog?
- Is the voice of your blog human?
- How much of yourself do you want to show ?
- Your privacy. Others’ privacy.
- Findability – forever
- What other online conversations are you part of?
4. Some types of blog posts – from ilibrarian 18 Different kinds of blog posts
- Breaking News
- Opinion
- Resource/Link List
- Ideas/Inspiration
- Aggregate List/Guide
- Review/Analysis
- Humorous
- How-to/Tutorial
- Interview
- Case Study
- Snarky or Contrarian
- Diary Entry
- Video
- Images
- Charts & Graphs
- Surveys
- Scholarly Articles
5. If you have bloggers’ block
- Leave it
- Get a Life
- Really…leave it
- Prewrite posts
- Read other blogs
- Tell a story
- Make a list
- Find a meme
- Set a public challenge
- Set a posting schedule
- Go off topic…and bring it back
- Write a post for the searchbots
- Ask questions andsummarize (twitter and Facebook)
- Invite a guest blogger
- Work in another medium and embed it in your blog:
- Take a photo
- Draw a picture
- Do a slidecast
- Create an audio file
- Make a video
SO … If you want stuff for your blog…Find your VOICE…Know the TYPES OF BLOG POSTS….Know how to deal with BLOGGERS BLOCK….PLAY