I work preparing students for an industry where many will administer financial resources to connect people with the content they need – at no further individual cost to the user. That’s my bias. But I don’t think it blinds me to what looks like a stunningly bad business decision by a massive online content sharing site, Scribd. I’d love it if someone could explain why the behaviour below is useful to their business.
I don’t want to pay-per-download to a site that is not sharing any of that profit with the content creator.
Uploaded to Flickr Bryan Rosengrant April 10, 2010
Scribd is a site where you can upload documents and then share them. The documents can be embedded in your webpage and people can download the documents if you let them.
To me there are a few assets that a massive content sharing site needs for it to work:
- technical excellence – reliable, fast hosting and great site usability
- legal terms and conditions to protect the site and users
- a way of making money
- excellent content that people want to share
- an easy way to facilitate sharing
- good will of the users
- critical mass of creators and users
Wolfgang Reinhardt , Steve Wheeler and Martin Ebner have uploaded their “twettiquette” paper Scribd. It is just the guide I need for students when we all try out Twitter together next week.
Reinhardt, W., Wheeler, S., & Ebner, M. (2010). All I need to know about Twitter in Education I Learned in Kindergarten. Presented at the World Computing Congress 2010, Brisbane, Queensland, Australia.
There is a .pdf download option on Scribd. I clicked it and was told that the paper (just uploaded last week) had become part of the “Scribd Archive”. To access it I would have to either pay $9 for a monthly membership to the site or upload my own document to the site. The money goes to the site, not the authors. The authors are not informed when their document has been added to the archive.
Now, this is the site’s legal and technical perogative. I am sure that the terms of service made anyone who joined the site aware of this possibility. I am not claiming that they cannot do it – just pointing out that it is meanspirited and looks like a terrible business decision.
The site needs user goodwill. As a creator, learning about this practice means I will not ever upload my content to Scribd. Especially when there are other sites, like slideshare.net, that allow me to upload documents where others can download for free. As a user – doubly so with bells on. The site needs great content. Not just content. I am not sure how saying “upload anything and we will let you download this work” encourages great content. I very, very nearly uploaded a .pdf saying “Getting me to upload this makes your site suck”, but that would be meanspirited… which seems to fit the culture of the site, actually.
When I chose not to take this option, later that day I had not one, but two!, emails from the site offering me a 7 day free membership trial… and including the link to the document that I could now download. I just needed to give them my credit card details and then I could stop monthly payments whenever I wanted. Ummm… no….. way.
I vented my frustration via Twitter. Being the ESP-like magical service that it is, within five minutes one of the paper’s authors had let me know that they were unaware about the charge. Within 10 minutes a second author had uploaded a copy to slideshare.net, where you can download it today: http://www.slideshare.net/wolfgang.reinhardt/all-i-need-to-know-about-twitter-in-education-i-learned-in-kindergarten .
… which brings me to libraries …
… and institutional repositories …
…. and journal subscriptions…
If academic authors and readers *really* wanted easy access to pre-publication conference papers like this, wouldn’t it be a great idea if we all pooled our resources and asked our universities to put somone in charge of building a site where academics could easily upload and share their articles? A massive content sharing site that was funded by universities so that it didn’t have to charge users per download or ask them to upload crap in exchange? Libraries are trying. They have institutional repositories. This is not working. They have a low profile on campuses, are rather hard to use and none of them talk easily to each other.
At the VALA 2008 conference , Andy Powell now Research Programme Director atEduserv rather jokingly suggested that slideshare.net was an excellent example of how a repository could be – easy to use, great content, allows easy embeds and very findable on google. I wonder if the time has come to stop laughing and look at models like the Flickr Commons , where cultural organisations use Flickr’s expertise as a content management and sharing site to expose their image collections. Of course, the images are also securely archived at the home site as well. Maybe, just maybe, it is time we looked at all the money, energy and librarian-hours of frustration that has been spent on trying to build institutional repositories that do not work … and threw some of those resources at trying to work out how we can partner with a massive content site that already has the engine, sharing and data exposure model right.
And then there is access to the material once it gets to a journal… Iris Jastram has written a corker of an article for ACRLog , The Age of Big Access . She was comfortable living in what she had been told was “the Age of Google” , but now that she has realised that we are living in the “Age of Big Access” – where academics give away their content to journals, and then their libraries cannot afford subscriptions to allow institutional access, and she is not sure where she now fits in as an instructional librarian. Barbara Fister has described very eloquently how the “Age of Big Access” has created a “black market” of journal articles between scholars when libraries cannot afford them – The Great Disconnect: Scholars without libraries .
Yesterday I got all hot and bothered because a site wanted to charge me to download another scholar’s work that the scholar had provided for no payment. I wonder whether instead of getting mad about Scribd, there are bigger targets out there ? Liberation Bibliography anyone ?