Posts In a workshop for 4 hours today as part of ALIA’s Information Online conference.
Here is a description.
Web Metrics for Collecting Institutions
Workshop facilitated by: Sebastian Chan, Manager, Web Services Unit, Powerhouse Museum, Australia
This half day workshop will take participants through some of the different options for measuring success and using quantitative approaches to extracting value from the use of online content. The session will cover the effective use of traditional web analytics tools such as Google Analytics, as well as exploring some of the options for measurement and learning from social media. The workshop also explores the implications of web metrics for improving user experience both online and offl ine, as well as showing examples of how to improve organisational intelligence and digital strategy through web measurement. Participants will have the opportunity to have their own organisation’s websites analysed if they are users of Google Analytics as part of the session. This is the fi rst time that Seb Chan has offered this workshop in Sydney, having run it to acclaim in the USA, UK and Europe.
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