Comments on: No-one knows you are a dog…or a library… http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/ It is and we do. Musing, enthusing, libraries, emerging technologies, balancing, being mum. Sun, 05 Feb 2012 13:43:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Glimmers in the Gloom http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/comment-page-1/#comment-58259 Glimmers in the Gloom Thu, 13 Aug 2009 00:43:07 +0000 http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/#comment-58259 [...] Kathryn Greenhill wrote a wonderful post about trust and personality in online spaces [...] [...] Kathryn Greenhill wrote a wonderful post about trust and personality in online spaces [...]

]]> By: Librarians Matter » Blog Archive » What if this blog was a Second Life avatar http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/comment-page-1/#comment-25428 Librarians Matter » Blog Archive » What if this blog was a Second Life avatar Sat, 08 Dec 2007 16:39:49 +0000 http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/#comment-25428 [...] to think that in February I freaked out about the absurd concept of someone creating a Second Life avatar called s... [...] [...] to think that in February I freaked out about the absurd concept of someone creating a Second Life avatar called s… [...]

]]> By: Kathryn Greenhill http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/comment-page-1/#comment-288 Kathryn Greenhill Sat, 03 Feb 2007 13:34:34 +0000 http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/#comment-288 I think one of the tenet of Library 2.0 is that you need to know about YOUR users and what THEY want, not what generic "library patrons" want. We've always been about that, but part of the change is to become "extreme listeners" ..and change what we do in response. And even that isn't enough....we have to let them in and create content too. I agree with you, this is very different to just branding. As to who would want to be our friend? Good question. Much as I like my local library, I just don't want it butting its nose in my conversations. But..if I could invite it in when I needed it...and it knew how to be in some of the digital places I hang out...(eg. to show me about local genealogy using a Second Life meeting space)...then I'd be delighted. I think I wouldn't even care if it came to me as Ima Librarian. Buy the way, I subscribed to your blog, but the Flickr stream you spliced into the feed was too much for me to read..do you have a version without this? I think one of the tenet of Library 2.0 is that you need to know about YOUR users and what THEY want, not what generic “library patrons” want. We’ve always been about that, but part of the change is to become “extreme listeners” ..and change what we do in response. And even that isn’t enough….we have to let them in and create content too. I agree with you, this is very different to just branding.

As to who would want to be our friend? Good question. Much as I like my local library, I just don’t want it butting its nose in my conversations. But..if I could invite it in when I needed it…and it knew how to be in some of the digital places I hang out…(eg. to show me about local genealogy using a Second Life meeting space)…then I’d be delighted. I think I wouldn’t even care if it came to me as Ima Librarian.

Buy the way, I subscribed to your blog, but the Flickr stream you spliced into the feed was too much for me to read..do you have a version without this?

]]> By: Matthew Nogrady http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/comment-page-1/#comment-284 Matthew Nogrady Sat, 03 Feb 2007 04:42:48 +0000 http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/#comment-284 Interesting point about the fine line between marketing and social contact. I think the concept of 'marketing' libraries, as applied to social (including but not necessarily electronic) networks is an ambiguous and complex one. As I commented on David Lee King's library blog, if libraries develop in 2.0 directions, they need to promote the new services they are offering. It's not enough to market 'libraries' as such, as if public libraries are an information brand, like Borders or Amazon. The whole proposition of marketing is made more complex by patron's use of Library2.0 elements being somewhat uncaptureable. If libraries are viewed as repositories, then we can measure our success (and professional importance) in the market in terms of circulation etc. But Library2.0 positions us as a conduit towards largely external nodes information/education/entertainment. I'm concerned that once we give patrons a start in new information-seeking behaviour, many will flee the nest pretty quickly. Librarians will have to wonder how muich of Library2.0 is going to be 'about us'. This has implications for marketing concepts such as setting up MySpace-type avatars. Who will want to be our friend? Interesting point about the fine line between marketing and social contact. I think the concept of ‘marketing’ libraries, as applied to social (including but not necessarily electronic) networks is an ambiguous and complex one. As I commented on David Lee King’s library blog, if libraries develop in 2.0 directions, they need to promote the new services they are offering. It’s not enough to market ‘libraries’ as such, as if public libraries are an information brand, like Borders or Amazon.

The whole proposition of marketing is made more complex by patron’s use of Library2.0 elements being somewhat uncaptureable. If libraries are viewed as repositories, then we can measure our success (and professional importance) in the market in terms of circulation etc. But Library2.0 positions us as a conduit towards largely external nodes information/education/entertainment. I’m concerned that once we give patrons a start in new information-seeking behaviour, many will flee the nest pretty quickly. Librarians will have to wonder how muich of Library2.0 is going to be ‘about us’. This has implications for marketing concepts such as setting up MySpace-type avatars. Who will want to be our friend?

]]> By: Kathryn Greenhill http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/comment-page-1/#comment-280 Kathryn Greenhill Fri, 02 Feb 2007 09:56:38 +0000 http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/#comment-280 TB - Woof, woof, arf, arf, arf, woof woof woof...hooowl! TB – Woof, woof, arf, arf, arf, woof woof woof…hooowl!

]]> By: TB http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/comment-page-1/#comment-279 TB Fri, 02 Feb 2007 03:45:10 +0000 http://librariansmatter.com/blog/2007/02/01/no-one-knows-you-are-a-dogor-a-library/#comment-279 I think that the idea of Miss Ima Library is an interesting one. Think job share, working from home, working odd hours, timeshifting, attending meetings as representative of your group with video or still capture.Can I have afternoon shift? TB-) I think that the idea of Miss Ima Library is an interesting one. Think job share, working from home, working odd hours, timeshifting, attending meetings as representative of your group with video or still capture.Can I have afternoon shift? TB-)

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